Second reading! well once again the whole rebelling agaist the norm, and trying to reinvente cinema as it was once seen is pretty forward! The fact that cinema is and economic and commercial industry is clear that how its sooo successful. but i guess thats what all us rebel creates of new things want to do, find another way to express ourselves. Macdonald focuses on the individulaism and self expression that is seent hrough Avant-Garde filkms. Being a "full scale re-evaluation of film" which is what it is, attention is on sound, visuals, rythm, and less so on storyine if at all.
The only issue i have with this reading is the use of the words movie and film. Now this might be a cultiural difference, but in England everything is a film, whether a low budget student experimentalshort or the newest Oscar winning Guy Richie production, they are all films there is no classification as to which is a movie or a film. I dunno i kinda got confused as to why a blocckbuster film is considered a movie when he never refers to the Avant-Garde films as movies just as films, and that kinda demotes the creation thats there, you no creating a tier of its own.
But yer he makes spome great examples and all that... stupid economics of it alls the problem!
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